Timelines before listing a home. So, a question that I often get asked by people is about the timelines when they’re selling? What should you expect? After working with hundreds of sellers here in East County, it’s a question that we get asked all the time. Hi, I’m Krista Mashore, owner and associate broker of Homes By Krista. Well, we need to get the home ready for sale. You really, really want to make sure that you’re careful not just to slap them on MLS prior to actually having it in show ready condition. This will give you an idea of a few things that you need to think about prior to actually letting buyers go into your home. So after we meet and you decide to list with us, we will give you a contract to sign. Once we have an executed contract, we will then schedule an appointment with our stager to come over and actually give you a recommendation on what exactly you need to do to enhance the appearance of your home, to actually get the maximum return on the investment.
And don’t worry, there’s no additional cost to you for this service. But it’s essential because research shows the importance of staging in relation to the amount of money that you will get on your home, as well as how quickly your home will sell. We also offer free partial staging of your home. It costs you nothing. Once the home is in show ready condition, then we will then schedule a professional photographer and videographer to come to the home to capitalize all the unique features of the home. Once we have the pictures and the videos, we will then work on all the back in digital marketing so we can expose your home to the masses. This is one of the most important parts of getting you the most amount of money for your home. We don’t just put up a sign and stick it on the MLS, it’s much more detailed than that.
We have a very strategic, comprehensive, digital marketing strategy that we utilize that is like no other. This involves running highly targeted ad campaigns across multiple social media platforms. Please note, by just posting your home on a Facebook page or on a business page, only about 3% of people are actually seeing it. So we properly expose your home across multiple social media platforms. During this time, we also recommend whether or not you should have any inspections done prior to going on to the multiple listing service. We’ll also go over all the disclosures with you so we have these available for buyers to actually look at, so they’re fully aware of the condition of the home prior to making an offer.
And don’t forget, we’ve been on to all the major sites like Zillow, realtor.com, you name it, we’re there. And we’ve enhanced these sites to get optimum performance. Now that we’re live, you can actually expect agents to be calling you to take their clients through the home so they can see it. The buyer’s agent will accompany them, so don’t worry about that. Depending on the time of year, and the market conditions, that will determine how long it will take for your home to sell. I’m Krista Mashore with Homes By Krista, and we would love to serve you. And as always, when you do what you love, people love what you do. Make it a great home selling and buying day.